Ever wondered how you should manage an email marketing list/database in your email marketing or marketing automation platform? Here is a list of 5 fantastic guides that can help you save a lot of time and make you smarter at email marketing database management!
1. Best Practices for Email Marketing List Building by Sensible Marketing
Having a solid contacts database is one of the most important factors in determining the success or failure of an email marketing campaign. In this summary, you’ll learn some best practices for building a targeted email marketing list.
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2. Best Practices for Database by MailChimp
Your MailChimp account helps you keep your database clean by managing bounces and unsubscribes, and offers targeting options to make sure your content reaches the right people. Here, you’ll find some general best practices to help you better manage your lists.
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3. How To Build An Email List by Experian
One of a small business’s best marketing assets is a healthy email database. While proper management and use of your email file will drive revenue immensely, it is often a challenge to create the email list or database itself. With inbox clutter on the rise and customers becoming more sensitive toward any unwanted communication, marketers should develop their subscriber lists with relevance and care.
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4. Email Marketing Database Management Best Practices by Rapidan
A critical factor in the success of your email marketing program is the quality of your list. A high-quality email marketing list increases the chances of success with your inbound marketing program and keeps your company from being considered a spammer by internet service providers. This article will provide tips on how to grow and maintain a high-quality email marketing database.
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5. How to Maintain Your Email Marketing List by Marketo
By law, you need to allow subscribers to opt-out. Most opt-out forms are pretty bare: you ask a subscriber to enter his email address — if it’s not pre-populated — and, perhaps, his reason for leaving. As a marketer watching a subscriber march out the door, wouldn’t it be better to give him one last chance to stay? What if you could offer a few subscription-frequency options in a human, friendly voice that lets him know you care about his needs?
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