Email marketing is one the most scientific marketing method after marketing automation. When you are going to set out your email on internet highway, be sure not to be pulled over by digital cops who are fighting the digital traffic violators – or spammers! At MarketingOutsiders, when it comes to email marketing, ensuring that we are not accidentally crossing any line – every email campaign goes under a strict scrutiny of set guidelines to ensure that emails are delivered right in the inbox.
Among high performance email server grids, transactional vs informational vs promotional html ratio within the email itself or simply a non-spammy subject line – there are lot more technical parameters that rule the checklist of an effective email marketing campaign. For a non-IT savvy marketer, here are top 5 guides that will help you make your life easy!
1. MailChimp Email Marketing Guide
As MailChimp boosts your confidence, you don’t have to be a professional web designer to create and send HTML email. this guide, explains the basics of HTML email and run through the tips and best practices you’ll need to consider as you develop your own email marketing plan. Learn More
2. Marketo’s Definitive Guide to Engaging Email Marketing
A firm promise by Marketo – not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. This guide from Marketo should help you to move beyond basic batch and blast email to a whole new level of engagement. Learn More
3. Hubspot Guide to Email Delivery Terms
This one is my favorite. Success of any email marketing campaign is measured by complex numbers that are thrown as a report in the end. For a non-savvy marketer, Hubspot guide serves as a perfect cheatsheet to understand where your email campaign is failing or winning – for that matter. Learn More
4. CampaignMonitor’s Guide for Email Marketing to Mobile Devices
If your prospect base dictates that you engage them on-the-go; over their mobile devices then you have to take a look at this wonderful blog by CampaignMonitor. Not only it helps you understand the whole Emails on Mobile space, but also helps you understand how you can keep your emails simple, short and informative – or mobile friendly. Learn More
5. Sendgrid’s Guide for server reputation
Last but probably the most important checklist is the one that rates your domain’s reputation as email marketer. Doesn’t matter how compliant your emails are – if your server/domain does not have reputation good enough in the universe of internet, your emails are surely going to spam folder (That too if you are lucky. Since most of the email servers refuse to relay your email if it is originated from a low reputation server.) Sendgrid’s checklist will help you gauge your domain name’s health. Learn More
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